Media Limitations for Social Platforms
In addition to Circleboom´s text and media limitations, each platform has its own text and media limitations. Below we list the image and video post limitations, accepted aspect ratios, text limits, and other technical details for each platform.
When you schedule Instagram Videos and Reels, you should also follow Instagram-specific specifications we list on the following help page:
|Google My Business|
|Text Limits||280 chars||Unlimited||Maximum 2200 characters, 30 hashtags, and 20 @ tags.||1300 chars||58 Title + 1500 Description||100 Title  + 500 Description |
|Image Format||JPG, PNG, GIF, WEBP||JPG, BMP, PNG, GIF, TIFF||JPG||JPG, PNG, GIF||JPG, PNG||JPG, PNG|
|Aspect ratio||Must be within a 4:5 to 1.91:1 range||We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds.|
|Min Max size||Min width 320, Max Width 1440||Max 36152320 pixels||Minimum: 400x300 pixels and 10 KB size limit Maximum: 10000x10000 pixels and 25 MB size limit|
|Video Size||512MB||10GB||100 MB||200 MB||100 MB||2 GB|
|Video Duration||Min 0.5 sec, Max 140 sec||4hours||Min 3sec, Max 60sec||Minimum 4 seconds, maximum 15 minutes.|
|Video #||1||1||1||1||10 ( photos + videos)||1|
|Video Format||MP4, MOV||MP4, MOV||MP4||MP4, MOV||AVI, MP4, MOV, FLV, WMV, MPG, M4V, MKV, M2TS, and MTS||.mp4, .mov or .m4v.|
|Video Aspect Ratio||between 1:3 and 3:1 between 32x32 and 1280x1024||9x16, 16x9||Maximum columns (horizontal pixels): 1920 Minimum aspect ratio [cols / rows]: 4 / 5 Maximum aspect ratio [cols / rows]: 16 / 9||Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16).|
|Video FPS||<=60FPS||23-60 FPS.|
|Gif Size||15MB <= 1280x1080||N/A||10MB||N/A||N/A|
|Gif Max Frames||350||N/A||250||N/A||N/A|
: For titles, enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no Rich Pin title exists, nothing will show in its place in the home feed.
: For descriptions, enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close.