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Media Limitations for Social Platforms

In addition to Circleboom´s text and media limitations, each platform has its own text and media limitations. Below we list the image and video post limitations, accepted aspect ratios, text limits, and other technical details for each platform.

When you schedule Instagram Videos and Reels, you should also follow Instagram-specific specifications we list on the following help page:

TwitterFacebookInstagramLinkedInGoogle My BusinessPinterest
Text Limits280 charsUnlimitedMaximum 2200 characters, 30 hashtags, and 20 @ tags.1300 chars58 Title + 1500 Description100 Title [1] + 500 Description [2]
Image Size5MB4MB8MB10MB5MB20MB
Image #4Unlimited201011
Aspect ratioMust be within a 4:5 to 1.91:1 rangeWe recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds.
Min Max sizeMin width 320, Max Width 1440Max 36152320 pixels400x300 pixels (Recommended: 720 x720) and 250 KB size
Video Size512MB10GB100 MB200 MB75 MB2 GB
Video DurationMin 0.5 sec, Max 140 sec4hoursMin 3sec, Max 60secUp to 30 secMinimum 4 seconds, maximum 15 minutes.
Video #111110 ( photos + videos)1
Video FormatMP4, MOVMP4, MOVMP4MP4, MOVAVI, MP4, MOV, FLV, WMV, MPG, M4V, MKV, M2TS, and MTS.mp4, .mov or .m4v.
Video Aspect Ratiobetween 1:3 and 3:1 between 32x32 and 1280x10249x16, 16x9Maximum columns (horizontal pixels): 1920 Minimum aspect ratio [cols / rows]: 4 / 5 Maximum aspect ratio [cols / rows]: 16 / 9720p of higherShorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16).
Video FPS<=60FPS23-60 FPS.
Gif Size15MB <= 1280x1080N/A10MBN/AN/A
Gif Max Frames350N/A250N/AN/A
Gif #11N/A1N/AN/A

[1]: For titles, enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no Rich Pin title exists, nothing will show in its place in the home feed.

[2]: For descriptions, enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close.